Potato Corner Rebrand

For over 26 years, Potato Corner has remained a beloved snack brand across Asia, especially in the Philippines, without undergoing a major visual transformation. This project aimed to revitalize the brand through a full identity redesign completed over four weeks. The challenge was to create a logo and visual system that reflect Potato Corner’s core essence—fun, flavor, and nostalgia—while expanding its brand potential into a new concept: Spud Night, a 24-hour diner inspired by the nostalgic charm of classic board games. The result is a playful yet cohesive identity that bridges past and future, inviting a new generation of fans to experience Potato Corner in an entirely fresh and imaginative way.