FoodTrip Bedaña

The design draws inspiration from the rich history and bold culture of the Philippines, particularly the iconic Jeepney. The cookbook and menu system reflect the Jeepney’s vibrant aesthetics, with typography and layout influenced by its unique style. The cookbook centers around the cultural concept of the boodle fight, a communal Filipino military dining tradition using banana leaves and eating with hands. To maintain a cohesive theme, the menu is styled as a license plate, designed to hang above the customer’s table.